Branding + Web Design

Cluster F Creations

Cluster F Creations is a seller of fan-made merch from a mélange of fandoms. Partnering with artists, they hope to show case fun and colorful works of artists from your favorite fandoms.

I developed the brand including its logo, color palette, fonts and other assets. I also designed and built a Shopify website where Cluster F sells its merchandise.
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The Final Fantasy XIV online store, which many people use to purchase these items, has shown to lack basic eCommerce features that users tend to look for when it comes to swift and painless searches. This includes a search bar, the ability to open products in new tabs, and even some accessibility issues such as toggling day/night mode. The purpose of this project is to explore different realms of improvement in both UI/UX to create a more user-friendly experience.